The media needs stories – you need publicity – so make it your goal to put the two together by looking out for interesting things that happen to you, your business, your customers and your staff; make a story out of it and send it off to relevant newspapers, magazines, radio and television stations, not forgetting to put it up on the internet. It’s great publicity and adds to the public’s awareness of you and your business.

An example of how this approach works is this story we sent out on behalf of Newbarn Kia. It made the front page in their local newspaper last week:

Snakes alive! Hissing Sid causes Kia men to slither hither and thither …

“A really slippery customer slithered into a Bognor Regis car showroom. It was not so much a case of a tiger in the tank as a snake on the take at the Newbarn Kia outlet.

Salesman Michael Vincent came across the surprise visitor last weekend when he was serving a customer at the Aldwick Road premises.

He said, “It would appear that Kia’s famous seven year warranty not only charms customers but others as well.”

He was walking to the rear of the showroom when he saw the snake looking up at him. He later found out that it was a four foot long American corn snake – a constrictor which preys on mice and other small rodents.

Michael reacted in the same way as most people in the circumstances would do – he panicked, he screamed and he shouted.

Fellow salesman Martin Crisp arrived on the scene having been alerted by the commotion. The two of them, a broom and the owners of Blackmill furniture, Newbarn’s next door neighbours, was enough to throw a cardboard box over the intruder.

They sought the help of Sam Bailey, who runs nearby Aldwick Pets, a few doors down from the dealership. She identified the corn snake.

Michael telephoned the police on a non-emergency number – non emergency; you’ve got to be kidding! – and was advised to take the snake to the Reptile Rescue Centre at Earnley near Bracklesham.

A cardboard poster tube was found to transport the reptile, after a vuvuzela left over from a football World Cup promotion was quickly discounted.

Everyone else gladly left it to Sam to gingerly transfer the centre of the day’s entertainment from under the box into the cardboard tube.

The rescue centre said the corn snake was most likely an escaped pet.”

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How can you make sure they’re buying from you?

It’s not rocket science – you need good marketing.

You need to take a fresh look at how you market your products and services. Good marketing has always been, and will always be, the only way to increase sales. In past recessions, those businesses that understood this survived and often thrived – those who didn’t failed.

Within your business, you probably already have many of the skills required to implement a good marketing strategy, but often it needs extra expertise to identify opportunities and add the fresh impetus necessary to achieve your aspirations.

As marketing professionals, we really understand how marketing works. We can offer you proven expertise in:

  • PR
  • Advertising
  • Cross Selling
  • Brochures & Leaflets
  • Exhibitions & Shows
  • Internet Marketing
  • Direct Marketing
  • Niche MarketingPromotions
  • Promotions
  • Graphic Design

One thing is for sure, whatever you decide to spend on marketing you will not want to waste it on poorly thought-out strategies. We can help. Just give us the opportunity.

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If you’re holding an  indoor or outdoor show, launching a new product or just looking for awe-inspiring, WOW!!! factor entertainment that will draw the crowds, then contact our Extreme Sports entertainments team who can tailor make a display to suit your venue.

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Published on 12:00 am by in Marketing & Promotions


Caricatures make great gifts and are an ideal tool for product and service promotions. Caracatures can be used to:

  • Add interest to your blog, networking site or website
  • Celebrate an anniversary
  • Celebrate an event
  • Enhance a promotion
  • Add that little something extra to your stationery

In our humble opinion, we employ some of the best caracaturists in the business. So contact us with your requirements and we will be pleased to quote you a price you cannot refuse. CONTACT US

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